The media relations team at the University of Calgary, Faculty of Medicine reaches local, national and international audiences by publicizing research breakthroughs and pitching unique stories. Our department works with faculty, staff, researchers and students to promote the Faculty of Medicine by working with the media.
We inform and educate the public by distributing news releases, writing stories for our website, hosting events and responding to media inquiries. We work, and build relationships, with journalists through our daily interactions. A significant part of the faculty’s profile comes from expert commentary on daily events.
If researchers are interested in attracting some form of media attention, the media relations department can provide feedback about the likely level of media interest in the subject matter, along with pointers about how and when to contact media to achieve your goals. We prepare all material, set timelines and pass information along to the media. Researchers should contact media relations EARLY on in the process of a project. Even if there is no definite date of publication in place for research, it is important to inform media relations early in the process and provide a lay summary of your work.
Marta Cyperling, Media Relations Manager
Faculty of Medicine
Phone: (403) 210-3835
When a researcher approaches our department with a study and asks for media support, or we find out from a journal that one of our researchers will be published, we have an approval process before we start a communications plan. Please be aware that such guidelines are always a dynamic work in progress. As a starting point: